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Reality distortion field. See Fake Steve Jobs:

"I’ve made this suggestion before but let me try this again: Why don’t you fucktards just stop trying to predict what we’re going to put out? Why not just show up like everyone else, sit there with your notebooks on your lap and your hands in the clap position and just wait to hear what the fuck we say and then cheer wildly like a pack of idiots when we give you the "applause" cue? Is that so fucking hard? I mean, Mossberg and Pogue manage to do it, right? How hard can it be?"

http://www.fakesteve.net/2009/10/gruber-grubers-self-gets-do...

Their agenda is to make their readers excited.

Engadget definitely has a severe bias towards Apple compared to say Sony or Microsoft.

Their readers are technophiles who can figure out whether to be excited on their own unless it's not obvious. Seeing some of the stuff on the iPad isn't terribly exciting for me. They haven't shown the eReading capabilities yet though.

Agreed, but isn't that the essence of liveblogging? 'Meh' doesn't retain readers, and I presume they want Apple to advertise with them. I'll allow them some wows for the performance, battery life etc.