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What is involved with the 10%? Is it a PHP/MySQL? Sounds risky to me mainly from a time point of view. Can you give us a bit more info on why the backend is such a great deal? I mean you can easily get that with open source such as Drupal.

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The product itself is done, it just needs the payment facilitation added. It's built in Ruby on Rails and has a very robust templating system/api.

If you think you might be able to give it a competitive edge pretty similar to ExpressionEngine give it a go:) It's difficult to offer more without having more details like costs etc.

Have you looked at Django lately? They basically give you everything you need including a full-featured with JQuery admin back-end. Their template system is extendable and swappable for alternatives if you want more flexibility. Not to be a nay-sayer, but this sounds like a tough sell when there is so much people can get for free.

Can you beat Squarespace in terms of features, performance, support, etc.?

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