> The city estimates that ads served by the new hubs
will generate more than $500 million in revenue
over the next 12 years.
Seems a bit optimistic to me. Are they going to inject ads in your http connection.
Seems a bit optimistic to me. Are they going to inject ads in your http connection.
Back of the napkin math time: that's $41mil a year generated over 8000ish ("over 7500" is what the official announcement said) booths, which is $5125 or just shy of $500/mo in revenue per booth to hit that target.
I'm not in the physical display advertising business, but that would generally seem pretty doable given some quick research into NYC ad costs.
They'll probably move on to DNS spoofing advertiser CDNs.