No sidebars, suggestions, social buttons or anything...just quality content presented cleanly with just enough branding and functionality. The moving images with the sound was an excellent touch, and although it's specific to the purpose of this article, I love the idea of looping moving images that aren't obnoxious and add to the content.
I don't read the NYT very much, so I apologize if this is something that's been around for a while.
EDIT: I had loaded the site with Ad Block turned on...so I didn't see the social buttons. Frankly even those are done very elegantly, and if I were a user of those social networks, perhaps I'd even appreciate them.