Does information/ideas have wants? Does it want to be copied?
Ray Kurzweil's book "The Age of Spiritual Machines" [1] describes this in more detail.
Why do you think machine intelligence can't develop a need/want for anything? True AI wouldn't need to be programmed, it would be able to learn like humans do, by observing others. Our genes do not control all of our behavior. We learn from our parents and those around us. Why do we want money/cars/iphones/gold/etc..?
1. https://en.wikipedia.org/wiki/The_Age_of_Spiritual_Machines