Only in a culture that's so far fallen into degeneracy could something as tripe as that be considered (near or THE) ultimate purpose of life?
What about technology, scientific progress, our guided evolution as a species and so on?
We're far too obsessed about "relationships" with other walking-dead sacks of meat instead of what really matters, our legacy and the future. Which is why we find ourselves in this sad state of affairs today.
Endlessly bombarded and distracted by cheap entertainment (social networking, sex, porn, consumerism, money) and all too happy to leave the important bits in the hands of who exactly? People who have turned academia into a filthy whore that is constantly being pimped out to the highest bidder.
We have become the plebeians while mega corporations and elite government groups are free to write history and dictate how we will evolve.
I'm not saying we should live life as automatons, but this article is the perfect example of someone who's completely missing the picture. It would be great if we had a stabilizing factor to counteract this sort of bullshit but alas it's pretty much non-existent these days.