The Economics of Drone Delivery
flexport.com
flexport.com
For Amazon, it's not necessarily about how well they can execute on their drone delivery program. I imagine that Amazon will actually make a go of turning drone fulfillment into a business, a la AWS, though the effort is still worthwhile for them even if that never happens. With this drone program, they are able to provide a large scale proof of concept, working through legal barriers that are relatively trivial for a company with Amazon's resources, but insurmountable for hypothetical drone logistics startups that might want to put pressure on UPS et al. But once the grunt work is done, the barriers to competing in the logistics industry through drone fleets will be substantially diminished.
This is the big upside for Amazon here: paving the way for increased competition in the delivery industry (whether it ends up primarily being driven by Amazon, incumbent companies, or startups) which will have the likely impact of improving it's unit costs while having the potential of eventually bringing it into parity with regards to the largest remaining advantage that Wal-Mart retains, same-day delivery.
The unit costs and limitations aren't particularly relevant to much at this point in time. Those will significantly improve as competition increases, as is typical in maturing technology industries.
Now that may be because people aren't willing to shoulder the cost for most mainstream use cases. But in that case, it's worth experimenting to see if costs can be driven down or use cases can be expanded in various ways.
* drones run on electricity - they are less energy efficient than ground vehicles, but this can be offset by cheapness of electricity - particularly in areas where battery recharge could be done by solar or wind.
* The large banks of batteries required to make the drones economically efficient (I imagine it would be cheapest to have a couple sets of batteries per drone and swap them out to allow continuous drone operation, rather than recharging each individual drone) might be useful for secondary operations when delivery periods are slow - e.g. using the bank of solar charged batteries to power night operations when the next day's deliveries are going to be slow.
Similarly I wonder how having an army of drones out in the world might have secondary economic impacts for the operators:
* For a small power budget, the drones could be equipped with additional sensors to gather data on various things and provide a sensor stream for 3rd party purchase.
* the video information I would imagine they already stream back could provide all sorts of benefit - selling the video to the news if a drone is in the area of a newsworthy event.
* similar to the previous point, but for traffic info.
[1] http://www.segway.com/downloads/pdfs/energy_efficient_segway...
However one, more interesting and probably lucrative part that should be easier to implement would be transport between major hub to nearby delivery point. Since these points can be built out and/or prepared, you can have deliveries coming non-stop, through FAA approved route, and then delivered from there. It doesn't even have to be dedicated Amazon employee, they can offer pick up or delivery by Uber or something like that.
For me this part can be very creative and I am surprised that Amazon doesn't see this as promising area of investment.
Plus ecologically would probably be very good and less trucks on the roads.
Getting the FAA to approve airways for long distance autonomous commercial cargo transport without prohibitive fees sounds like a challenge too...
Again, this is just an idea to show how this can be much more than it is today.
I haven't seen too many long-distance, high-payload drones on the market either...
Speaking of military delivery - I wonder if it might be possible to build one-off "drones-as-packaging" with maybe a parachute for breaking and a quadcopter-like design for final steering that allows for dropping "smart" packages from the sky down to a porch...
And whilst getting goods by parachute might have novelty value if I'm around to watch or be extremely useful if I'm stuck somewhere up a mountain, for everyday goods delivery I'd frankly rather have them handed to me by a person that considers the goods "delivered" when they're in my hands rather than probably in the right garden. It's also why their current delivery drivers aren't encouraged to save time by throwing non-fragile items at customers' houses as they drive past.
With a proviso that it might be easier in a suburban situation to begin (given a lawn to drop off the goods).
They'd need to solve payment collection; a lot of people still pay cash for things like food delivery.
I always don't understand this reasoning. There are tons of other markets, many of which Amazon is active in. Being successful there without any problems would be the perfect argument to also allow it in the US.
when the truck is close to destination, drone(s) are detached to drop/pick package(s), only to return to the truck after finishing the work. this eliminates truck stops.
imagine a flying bee hive
I watched all the major carriers sending out multiple delivery dispatches a day through my neighborhood. To the point that the bottleneck appeared to be concurrency issues on driver time (as I tracked a few packages through the various systems). For my family, many of the packages fell within reasonable drone parameters and a lot of them had a significant pause time at local delivery base (e.g. UPS truck loading center or post ofice). I imagine a steady stream of drones from a temporary drone base would help lighten this load. Imagine sending a semi-truck that operates as a drone base to a big parking lot, appropriately located to be in a delivery dense area. A handful of employees does piloting and battery swapping and drone loading, while a delivery truck brings packages to the temporary hub. When the busy and/or overload time is over, the truck can go back home, or on to the next place expecting an overload. It wouldn't take a lot of saved overtime and seasonal labor costs to make this a win.
edit: I would also imagine that a lot of driver time during christmas anyway is wasted on traffic issues, part of which are compounded by them! Drones wouldn't have this so much.
Going to back-of-the-napkin this here: Current cost (just for person making the drop) is about $1.50/stop. Assume six packages/stop. So now you just need six drones to fly a single package from a truck to the doorstep for $0.25/each in that stop. So each drone will need to make 120 such runs/day for under $30.00 ($150/week, $7,800/year). This should be enough to easily cover energy/CAPEX as I assume that drones would be operating autonomously, and maybe you'd need one override-pilot in a support center for every 100 drones (basically one manual override every 17 stops).
Given the sanity check above, I'd wager that you could easily get this down to $0.05-$0.10 per package, including edge cases covering 99% of the deliveries. Big deliveries like TVs may ask the owner to come out to the (driverless) truck to pick it up at the side of the road while a drone century waits.
Also, not taking into account cost of roads that UPS doesn't pay, nor the fact that flights are much more flexible compared to building roads