Mass adoption of the web was held back by lack of ISPs. It may seem strange now, but in 1991 there was no way to connect to the Internet unless you were affiliated with a university or a big R&D company. in 1991, TimBl's WWW wasn't any more relevant to NeXT than Gopher or Brewster Kahle's WAIS or, for that matter, CompuServe.
Some of us at NeXTWorld, including John Perry Barlow, Simson Garfinkel, and Seth Ross saw the potential of the WorldWideWeb, but we never wrote about it at NeXTWorld because most NeXT users couldn't connect to the Internet. I don't know when Jobs first saw the WorldWideWeb but he had many opportunities and it never was important until he got excited about WebOjects at Apple. By that time, Marc Andreessen had released Mosaic, the first web browser for Windows, and ISPs were sprouting up to enable consumer connections to the Internet.
NeXT computers would have needed to provide a modem, and PPP for TCP/IP over dialup, and NeXT-provided connection points (through a 3rd party partner?) to make the web useful to NeXT users outside of academia and government.
[1] http://www.fortuityconsulting.com/danielkehoe/earlyweb.html