For all the shit that AOL gets, they basically got the entire country on the Internet. Even the biggest unicorns today have nothing on AOL at its peak.
I believe a lot of people aren't aware that with AOL internet, you could run a web browser while connected and have access to the normal www. That was the case in the early 2000's - was it different before then?
Aol brought the Internet to the masses.
I ran a PC Shop in 1995-1997 I was run out of business by Big Box stores offering low cost PCs using the AOL $500 Internet Rebate that locked people into a 3 or 5 year AOL $35/month contract. I tried to convince people that they could get on the same Internet with Brick.net and if they paid for a year in advance they would only pay $9.99 a month total and save money over using AOL. I sold a $700 PC Clone with GNU/Linux or Windows 95, and the Big Box stores sold the Packard Bell system with the same specs for $200 after the $500 Internet rebate.
I hear there are people still paying AOL for dial-up access on older Macs and PCs. So I am not surprised to see the old AOL clients still work mostly.
The Basilisk II emulator needs some system files to get CD and TCP/IP networking to work in Windows. http://basilisk.cebix.net/
Here is how to get online: http://www.emaculation.com/doku.php/basilisk_ii_online_guide
Some people use Sheepshaver instead http://www.emaculation.com/doku.php/sheepshaver_online_guide
You also need an old version of SDL and GTK+ to make it work with Windows.
These Mac emulators could be upgraded to the latest technology for the latest SDL and GTK+ libraries, the source code is available.
The hard part is getting the Macintosh ROM, Apple made System 7.X available for free, but getting the ROM is hard. You'd need access to a 68K Mac and a floppy drive to copy the ROM to and copy it over to a modern computer using a USB floppy drive and only the 1.44M format is supported not the 880K format. Some ROMs are on the Internet and I won't link to them for piracy issues, but they should be found via web searches.
I think it was given out before Steve Jobs came back to Apple. It was at a developer conference. They wanted developers to support the Macintosh at a time when Apple was struggling financially. The files on the CD could be used with emulators so they could get more Mac developers that way.
I remember people well selling copies of that CD online for a while. Then it ended up on The Pirate Bay before it was taken down or lost seeders.
Between the free shirts, the monthly mailings, and the hardware discounts it was totally worth the high price.
Google and Seo was a good hope but Seo takes a long time. A good medium post can get blown up in a day.
Most people presented with a blinking ftp or gopher or even browser address prompt, stare and blink right back. At a total loss what to do, at a loss to even figure out what the need to do to start learning what they could do. But given a brightly colored display of few constrained, familiar options (weather, celebrity gossip, sports, etc) they can ingest and start to learn new medium.
This is particularly a port-web phenomena, as now everyone expects to do everything via the web. And it is quite a bit more connection straining than say IRC.