It was random. According to SteamDB[1] it was a caching issue that ended up sending random pages to the wrong people.
Possible explanation from unknown source: https://www.reddit.com/r/Steam/comments/3y7le9/im_logged_in_...
Possible explanation from unknown source: https://www.reddit.com/r/Steam/comments/3y7le9/im_logged_in_...