Just look at Donald Trump. He has mastered the art of getting free media attention by saying 'earthy' statements.
"...In the first instance, it is probably true that the higher education and intelligence of individuals become, the more their views and tastes are differentiated and the less likely they are to agree on a particular hierarchy of values."
[...]
"...It is, as it were, the lowest common denominator which unites the largest number of a numerous group is needed, strong enough to impose their views on the values of life on all the rest, it will never be those with highly differentiated and developed tastes it will be those who form the "mass" in the derogatory sense of the term, the least original and independent, who will be able to put the weight of their numbers behind their particular ideals. ..."