South Korean 'Mock Funerals' Seek to Ease Life's Stresses
cbsnews.com
cbsnews.com
In case you didn't note that for the last few decades South Korea was a rich country (especially by PPP).
I'm not saying he was right or wrong in that case, that's a separate issue, but in the article at hand it seems like mock funerals aren't a service that can support a business on its own. It makes more sense as an adjunct to a main business 'platform' such as actual funerals, but maybe also e.g. Health resorts, religious retreats and such. Maybe that's a useful lens through which to look at any new business idea.
Perhaps both: the only way to know would be to compare Dropbox's valuation at the time with the offer present; if said offer was ever extended.
paper.dropbox.com aims to be such a feature.