Musk: Model Xmas Show
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It's very much in line with Apple's branding strategy - http://blog.erratasec.com/2015/12/tesla-is-copying-apples-bu...
This is based on the original Carson Williams display from 10 years ago:
Early New Year's resolution for HN: Reclaim the hero worship for yourself that you've given away too much of to Elon Musk Elizabeth Holmes Mark Zuckerberg.