* Explicitly filters for people who do not want a work life balance. If a job applicant says they found your company via this list, you don't have to ask, "Will you regularly work more than 40 hours a week for free?" They just told you.
* No information on why these companies in particular are special (everyone has a strong market/team/growth)
* No disclaimers regarding conflicts of interest
* Trying to establish a brand for some reason
* Published anonymously
Hopefully I'm not being too cynical. Just seems very financially motivated.