Sexist Prices?

overcomingbias.com

7 pointsvezzy-fnord5 comments

>> The largest price discrepancy emerged in the hair care category: Women, on average, paid 48 percent more for goods like shampoo, conditioner and gel.

Sexism or market forces dictated by fashion? Is it sexism to accept that women value their hair, and therefore their hair care products, more than men? They literally have more of it to manage. Shampoo doesn't count for much if you are bald or at least short-haired. So it is totally understandable that men place less value on their hair care products. Is it also sexist that men pay less on average for haircuts than women?

The OP author strikes me as someone looking for something to be angry about.

The author provides a number of suggestions that don't involve sexism to account for the discrepancy.

Perhaps detaching “market forces” from sociology is problematic here.

“Is it sexism to accept that women value their hair, and therefore their hair care products, more than men?”

Yes.

Good luck trying to market health and beauty products. Pretending that men and women share the same values/needs/wants/tolerances when it comes to hair products will only end in ruin.

But maybe I'm wrong, and those selling beard and mustache trimmers are missing out on the untapped women's facial hair market. I smell startup.

Demand-based pricing.

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