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Is this any different to "Save as PDF"?

Save to PDF would just give you a PDF. The idea here is that you can do whatever you like with the print-job as long as you can program it. So print to PDF is just the most simple example.

I mention a few low hanging fruits in the talk like "print to bookkeeping" - but that's just one use-case. Consider that you can use it as a printing proxy and divert jobs to different printers or implement an authentication system or a payment system before printing. There are a lot of options...

Print to bookkeeping is actually a pretty brilliant idea... I'm planning to start doing itemized taxes for the coming year, and this could be useful as a basis for capturing receipts... Combined with cloud print... snap a photo of the receipt on my phone, print to bookkeeping, sort it out later.

Might even be able to combine with GPS info in the image to log where the receipt is from, etc.

This could be a pretty decent idea for adding to online bookkeeping services... so that you can tag receipts, for tracking the taxable portion of them, etc.

Advance print queues for printing services could be another thing...

How is that better than 'print to google drive' from chrome or android?

The printer endpoint could be integrated into a web-based accounting platform.

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