> It took me nearly ten minutes of flipping the card back and forth and back again to tentatively figure out how to get it redelivered.
It took me carefully looking at both sides for 10 seconds..
It took me carefully looking at both sides for 10 seconds..
As the attempted re-design and the commentary shows, this is not an easy problem. It takes some serious effort and consideration of many use-cases.
Instead of someone trying to "Steve-Jobs" a redesign, perhaps the best thing to do would be to devise a process for coming up with a new design. To do something like this "right" requires actual study with users-- not just a designer applying his/her talents.
FWIW, I think the OP's redesign is more clear, but that's just my limited viewpoint, it doesn't mean that it would be successful over all possible use-cases.