Comparison to tcmalloc suspiciously omitted.
I think tcmalloc vs. jemalloc is basically a wash. One is written by google people and the other is written by facebook people. Facebook is much more forward about their open source project than is Google, so more people have heard of jemalloc.
And the other side of what I was trying to say is that for Google it's largely an issue of personality. tcmalloc is Google's malloc. JE works for Facebook. If JE worked at Google I'm sure Google would just use jemalloc.