Inside Apple, part one [video] | Hacker News Reader

Inside Apple, part one [video]

cbsnews.com

40 pointsdavidbarker19 comments

There are some interesting lessons to be learned on how Apple employees communicate. The use of hyperboles, the emphasis on positive words or how every sentence works as a one liner.

I liked the moment when the interviewer is trying to steer the conversation and Tim Cook firmly responds by mentioning the interviewer's name which promptly gave Tim Cook the upper hand in the rest of the interview.

Anyone reading some good books about this? I could surely use some of these techniques in meeting rooms or at client presentations.

In you do not have Flash installed on your desktop here are direct URL's to the .MP4 files.

http://download.cbsnews.com/media/mpx/2015/12/20/58912825989...

http://download.cbsnews.com/media/mpx/2015/12/20/58913184361...

Interesting that I can't watch the video on the default Apple browser.

What do you guys see as the next big product for Apple?

Nothing. I think they'll keep pumping out successful versions of their current products for a long time, but I don't see anything fundamentally new. That's not necessarily a bad thing, of course. Most companies can't even reinvent themselves once. Apple managed to do it two or three times. But I can't see anything more coming, as there just isn't space for anything more that fits them. A TV makes no sense, a car makes no sense, and their traditional consumer electronics/computing market already has an Apple product in all the important categories.

Not to bag on you, but this is exactly how apple comes out with a product that blows people away and reinvents itself. All the stuff you're thinking of is exactly the shit people said about the ipod and the iphone. Just because you can't imagine what they might do doesn't mean much. You're one person and they're a large number of people thinking much harder about it than you have any incentive to.

I can't fathom the point of this comment. Someone asked for opinions. I gave mine. You think I don't know I'm just one person and what I think doesn't count for much here?

I wasnt taking issue with you giving your opinion, I was taking issue with the reasoning behind your opinion. Your comment amounts to "I have concluded they won't be able to do anything new. My reasoning is that I cant think of anything new they might do."

"I can't think of anything" is a pretty poor reason to begin with, but the entire topic is something new they might do. Almost by definition, that hyoithetical new thing is going to entail something you haven't thought of. So "I can't think of anything" is even worse evidence in this case.

Before, there were markets Apple might move into. For example, smartphones and tablets. And yes, this was seen as a possibility before the products in question were released. Now, I don't see anything similar.

I don't know what kind of reasoning you expect beyond that. It's tough to prove a negative. I don't know why you take such issue with my opinion.

I am biased give then that I am an AR developer, but with their history of successfully commercializing, breakthrough computing platforms, an AR headset should be their next platform.

They bought Metaio this year, which says to me, that is their goal as well.

iCar?

This shouldn't be downvoted. Apple has hired a lot of interesting people in the last year:

* Paul Furgale - Deputy Director of Autonomous Systems at Swiss FIT

* Steve Zadesky - Ford Executive

* Robert Gough - Autonomous safety systems for Autolive

* David Nelson - Tesla Engineer

* Pete Augenbergs - Tesla Product Manager

* Hugh Jay - EMCO Gears Transmission/Mechanical Design Engineer

* Lauren Ciminera - Tesla Recruiter

* Jim Cuseo - MIT Motorsports/Ford Chief Powertrain Engineer

* Mujeeb Ijaz - CTO/VP at A123 Batteries / Fuel Cell Vehicle Engineering at Ford

* Rui Guan - Ogin Drive Train Engineer

* Sawyer Cohen - Concept Systems Control Engineer

* Dillon Thomasson - General Dynamics Lead Design Engineer

* John Morrell - Segway Engineer

Why have so many people down-voted this? Lots of major news outlets openly regard the development of an Apple EV as factual. And one can see why after reviewing the evidence. Is this all wrong? What am I missing?

What's the evidence? All I've seen is speculation and rumor. But I haven't followed it very closely, so I certainly could have missed a lot.

This rumor broke a while ago so I don't remember the exact details. But essentially what I found when the rumor did break was that Apple had hired lots of engineers who specialized in the automotive industry. I looked at some of the LinkedIn pages and these engineers specialized in things that had basically nothing to do with Carplay. It was claimed that Apple hired tons of these engineers, too many for Carplay to justify, but I never looked at every single LinkedIn page to confirm. Also, most famously, several vehicles were spotted around the bay area that had license plates connected to Apple. These vehicles were outfitted with arrays of cameras an possibly LIDAR. I assumed that there was no LIDAR to be safe. In my judgement the quantity and positioning of the cameras indicated very strongly that they were a part of an autonomous vehicle system, not a street view program or anything else I could think of at the time. Then there were the anonymous sources. They claimed that Apple was working on an EV and that its development was referred to as Project Titan internally. I guess that should be taken with a grain of salt. The most convincing thing for me is the broader picture. Apple has a lot of experience and expertise in power electronics. It has manufacturing prowess even if it is through 3rd parties. And it has a huge amount of cash that is sitting around waiting to be spent on creating the next big thing. And most importantly Apple recognizes the fact that there is an EV revolution approaching. The motive, means and opportunity all line up for the Apple EV. All of this makes me give some weight to the rumors but no, nothing has really been proven with hard evidence yet.

Thanks for the extensive summary. It all sounds pretty circumstantial, but it is a lot of stuff when put together. I guess the real question is, assuming it's real (and you have me reasonably well convinced), is this a major "ship in five years" product push, or a just-in-case research project?

Some stuff here http://www.macworld.co.uk/news/apple/will-apple-make-icar-pr...

I stopped caring around 2014 but that should have been 2010.

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