I get the feeling from the tone that I'm supposed to be taken aback that overpriced artisanal brands are mostly marketing, but I've known that for decades now.
Perhaps this is another thing that millennials feel they've invented.
Perhaps this is another thing that millennials feel they've invented.
At the end of the day, most people aren't capable of tasting the difference anyways. It takes a while to develop the palate required to discern great from good. Most people eat their daily food quickly and don't really pay attention to the flavours of the ingredients. They just want something salty, sweet, crispy and fatty. That sounds condescending but its true and I don't think there's anything wrong with it. Lots of people let the radio or pitchfork tell them what music to listen to and don't care enough to expend the time refining their tastes. Their enjoyment of music is no less valid or real than anyone else's.
Yes, I understand that there are many artists that are masters of their craft and deserve the respect and their prices. But there is also lots of crap that people pay good money for that tastes awful by any reasonable standard. A place near me makes these giant cookies that look awesome, but at first bite you can tell they're made with shortening, not butter. Sorry, but not worth the $3 price.
But any idiot with $10 can go to the store, buy the ingredients and make a couple dozen infinitely better tasting cookies by following the recipe on a bag of Toll House chocolate chips.
I think at the heart of it, what really bothers me is that because so few people grow up cooking anymore, we've lost touch with how easy it is to make good tasting food.
Rant off.