Every time I read an article, and 20 seconds into it, mid-paragraph a modal window tries to get me to register it evokes such an rage I just stop what I am reading and click back. This UI pattern is one of the worst I've ever seen.
I strongly recommend that plug-in to any one, technically inclined or not: the savvy because that level of control makes sense, marginally more than AdBlock; the less so to appreciate how much data-gathering is happening, and what are the names of the main actors.
I have uBlock (additional lists) and Ghostery (block all) and don't see that.
Why are you hurting The Web?
I have NoScript installed - I was able to read the whole article with no modal popup windows appearing at all.