7 Reasons No One Likes Your Ideas
thepeoplebrand.com
thepeoplebrand.com
Putting significant effort into execution of a bad idea is a complete waste of time.
Very few scientists are rich, and very few businessmen are good at science.
But if the goal is to make money I would pick good execution over a good idea any day. Just look at myspace ;-)
If you read up on myspace history and how they came to dominate the market it is quite obvious that it was by pushing their product relentlessly - not by innovating or having excellent ideas.
"because if they had done something else they would have to work harder..."
I give up. I concede. I appraise your superior intellect. I will never be able to give a due answer to that amazing argument.
You always have to convince someone of your idea. If you are working at a startup, you have to convince the customer/user that it's worth the time/money. These rules still apply.
An idea is like a multiplier. In itself it is worth nothing, but if someone with good execution skill can make 1 mill. $ on an idea, and your idea is twice as good (however you define that) then the same guy can make 2 mill. $ going after that idea instead, all other things being equal.
Note though that an idea that is "twice as good is hard to come by, and even harder to sell to the guy that has to execute it - if it isn't yourself.
A lot of companies (amazon for example) have made into the big league without having an idea that is in any way novel but by having great execution skill. The opposite is never the case.