The Mast Brothers fooled the world into overpaying for crappy hipster chocolate

A much better chocolate 'bean-to-bar' story is that of William Harcourt-Cooze (https://en.wikipedia.org/wiki/Willie_Harcourt-Cooze). There was even a documentary series: http://www.imdb.com/title/tt1343357/

How's that for 'transparency'!

The chocolate itself is everything it's promised to be, with delicious and distinctive flavors. It's relatively easy to find in the UK, and I even found it in my favorite chocolate shop in Vienna, Austria (http://www.xocolat.at/).

I'll pay them 50 cents for their packaging and they can keep their mediocre chocolate.