It's anecdotal for me, but where I am in Illinois, there is a BN in Old Orchard Mall which is a Simon property and is a high end mall (Nordstrom, Bloomingdales etc...). It gets a ton of foot traffic and is packed on the weekends. There is another BN in Schaumburg, IL, an affluent suburb about 20-30 minutes away and it is not in a mall. I used to live there and go to that BN a lot, it was very quiet and empty unless they were running an event.