I'm not sure this tool is compelling enough to get me to switch away from my existing tools. My biggest issue is that you don't have any big screenshots or a demo account to play with. I would suggest you fix that RIGHT NOW.
Beyond that, some other thoughts:
- "Watch your properties get paid off" sounds like watching paint dry. Even though I paid cash for my properties, I can't imagine a several years process like this being something people would check in on. That's not to say there aren't many valuable analytics you could provide.
- 7 day support turnaround for a paid plan? You might as well say "We're going to treat you the same way Comcast does" I'd remove this right away and raise the price of that $10 plan.
Overall, it's hard to see the value-add beyond trying to replace my accounting tools and address book. There definitely are some needs I see as a landlord, but I can't tell if you offer them. Feel free to email me if you want more feedback.