NVIDIA isn't exactly losing this race ... why not just lock yourself in to GameWorks?
NVIDIA isn't exactly losing this race ... why not just lock yourself in to GameWorks?
> why not just lock yourself in to GameWorks?
Because only Nvidia users benefit of it, which manages barely 55% of the PC market share – everything else is dominated by AMD or Intel (or, in the case of handhelds, various other companies).
Also, maybe if you are a major studio who will with certainty release your game within 18 months, perhaps you should. But if you invest heavily and lock yourself to a specific SDK of a single vendor, you better hope the SDK survives and remains relevant.
Because AMD has been putting out great cards the past few months, completely revamped their their driver software. Meanwhile NVIDIA has been doing not much of anything. The latest reports have shown AMD regaining market share in discrete CPU's and this trend will most likely continue. AMD has ZEN coming out next year, and they will probably be profitable again by the end of 2016. AMD isn't going anywhere anytime soon.
The 22nm process node they wanted to use was cancelled, and now they're basically working to push it their 14nm products instead. Kind of such (edit:sux) for them to be fabless.
The Zen design would have been complete or nearly so by the time he left, but it looks like they're already slipping on their original time frame.
I'm looking forward to what they do, but it's not without some bumps in the road yet.
Shouldn't have sold their fabs, then.
AMD just stopped being competitive too quickly to gain a proper foothold.
Yeah because developers have unlimited access to all sorts of GPU/CPU combos that the customers have...