http://arstechnica.com/information-technology/2014/08/chrome...
Compared to Chrome, Firefox had more problems with legacy add-on compatibility, because in addition to 32-bit NPAPI plugins it also has to deal with legacy binary extensions that link to Firefox's internal libraries.
(For further comparison, Microsoft released 64-bit builds of IE8 in 2008, but few people used them at first because there were no 64-bit versions of popular plugins like Flash until years later. Browsers on Mac OS X worked around this by shipping fat binaries that could launch in 32-bit mode when 32-bit plugin compatibility was necessary.)
If so, they either deem the impact of not supporting various plug-ins lower, or they run them out of process now, so that plug-ins that need it can run in a 32-bit process.