There's a crazy claim / instance of the Chinese Soda Fallacy in the middle of the article. Why would the first-mover developer of automatic driving software be able to reap 10 cents per mile driven?
I've never heard of this particular logical fallacy and search engines are no help. Can you explain?
As it was explained to me, a Chinese Soda Fallacy is a business plan wherein you stand to make a dollar selling a Coke to everybody in China. You will make a billion dollars! Except that the market-clearing price for Coke in China isn't a dollar, and not everybody wants one, and so on and so forth.
The idea that you will make a dime every time anyone drives a mile strikes me as perfectly congruent with that fallacy.
Edit: This article seems to address the topic without using the phrase.
http://www.wsj.com/articles/SB100014240529702048303045741335...
A COKE FOR EVERY KID IN CHINA This gambit rests its case on a plethora of secondary data to show how large and fast-growing a market is. The plan then makes a heroic leap and assumes that the new venture will grab X percent of that market it could be 1%, 10%, 30% or whatever. "Surely," the plan argues, "with the large number of customers in our market, we'll easily get enough. We only need a small fraction to have a very nice business."
http://www.fastcompany.com/1710460/chinese-math-or-1-mistake...