Seems a fairly pointless tech to risk upsetting regulators over. What's the deal? "Use our <silly tech> or lose your ranking!"
How is this not anti-competitive? Google is favoring the ranking of sites that use its own tech. According to the AMP docs on third-party components [0], only 5 ad networks are supported, most of them Google-owned.
[0] https://www.ampproject.org/docs/guides/third_party_component...
according to https://www.ampproject.org/docs/reference/amp-ad.html