Take drones as an example. For years, people were buying them purely on novelty value. But now you can see actual commercial demand in agriculture and in filmmaking.
As a counterexample, take Google Glass. Tens or hundreds of thousands of units sold. But every time I asked somebody what they were using it for, I got answers like "it's so cool!" Once the novelty value wore off, they got put in drawers and never used again.
As a third, take smartwatches. When the Pebble came out, it was all novelty hype. But gradually people found uses. It's not a massive revolution, but there's enough of a market there for a small number of companies to have modest success.
So far, everything I've seen for VR mirrors the '90s wave of VR enthusiasm: lots of "erhmegerd 3D" and "think of the future", but no evidence of workaday value. People have theories of what that will be, but no proof. It could be too early, of course; sometimes technologies take time to find markets. But by now with hundreds of thousands of devices in circulation, I'd expect to see some proof from early commercial adopters. Is it out there?