Thesixtyone Unveils a Gorgeous Redesign, Users Predictably Revolt
techcrunch.com
techcrunch.com
I can't think of a single site I currently use that could pull off such a massive redesign. It would be like Digg replacing the whole site with something from http://labs.digg.com/. Pretty? Sure. Usable? Not so much. Users don't necessarily dislike the new site, they're just confused.
And nobody likes to be confused.
Basically, I think they may lose some of their current hardcore users, but they'll pick up a whole slew of new ones.
Of course, I never used the site before the redesign, so what do I know?
Before it was a game, you start off with hearts and get more as you level up and listen to music, that is still there but because interaction is gone supporting artists with the game seems nonexistent and competing is nonexistent. (Not everyone played the game.)
Now (as you said) you have pretty pictures and a radio instead of basically an iphone/ipod with a bunch of contacts and connections to artists.
I don't care about games, points, hearts, enthusiasts, community, or any of that -- I want good music playing in the background while I do other things.
IMO this new redesign is both unique and more accessible. If it's about music the music should be front-and-center, no? Sometimes you have to cannibalize your users to reach a larger audience.
I know I'm probably going to go to T61 every day, now. I've already bought two albums based off of what I found there, and before the redesign it was totally uninteresting to me.
while technically usable, its not necessarily something i want to use.
Some people want a better MySpace, some want a better Pandora. There's no reason the two demographics can't have their own sites based on the same data.
But when the redesign came out I stood up and paid attention, it just looks so great. For an artist who doesn't have the expertise or money to create a great looking website this is awesome, attractive and functional for sharing their music.
I sent it to a bunch of people I know who work at varying levels of the music industry and they felt the same, a few are creating pages now.
I'd say the redesign / relaunch has been successful in terms of user growth though more consultation with their existing community might have spared some of this backlash.
You could even get situations where third party companies agree to maintain an older interface while paying the company a small cut.
I like the idea of it just being a Pandora for indy music, the simple interface really appeals to me there. But ya, I never saw the previous version so who knows.
How the hell do you buy songs? I mean this is supposed to be the point right? So I found an artist I like, shouldn't there be a really obvious way to buy the album/track? (or telling me it isn't available for purchase yet?)
That kind of makes my head explode.. I want to support the artist but it isn't letting me.. arr!
I'm a bit surprised that they haven't done 'redesign intro' quests to acclimate people to the new design.
If anyone has any information on their testing process, please share!
Despite a few obligatory niggles the design is a masterpiece, obviously coming straight out of the heads and hands of a few (or even a single) gifted individuals.
Bright white background
Sans serif text forced everywhere
Font size forced large
Large colorful buttons
Text boxes with few labels so you're forced to guess if your input will or won't work
Doesn't work in elinks
Doesn't work on my Centro
That said, it's kind of fun, visually attractive (although incomprehensible), and I like the ANGLERFISH HAILEY WOJCIK song that plays on first load. (That's a verbatim cut and paste, and I guess I should say it's to their credit that cut and paste works at all. It's so old media, after all.) If I can budget some time for doing nothing but listening to music, I'll play with it some more. I don't think it's useful for people that don't have that time though.