If you actual had a vested interest to protect something though it would be more likely to actually end up protected.
An unregulated free market is a terrible idea. It ends in massive monopolies and natural resource destruction at an absolute level.
It's not a bad thing that that's what a free market moves towards, per se, but that's why it needs to be and is regulated. Any worthwhile conversation isn't about whether or not to regulate it, it's a what level.