Is this just a loss-leader for their backup/storage service? I am a big fan of not being the product, but how does this make money?
That sounds about right. However this is a closed-source project, so I don't see why it would be picked up by privacy enthusiasts.
I figured it was likely in the app, but for an experiment like this, that appeals to many of the ideals of an open source philosophy, I'm less likely to bother installing it if I'm unaware that it's an open source project.
Obviously the appeal ultimately needs to be greater than just being open source, but that initial bump can't hurt the outcome of the experiment.