So much (great) emphasis on viewing experience, so little emphasis on browsing experience. I've been a customer for over a decade and am just perpetually frustrated; e.g. on the Netflix PS3 app titles automatically start playing when you view their info. So if you wanted to watch that title, it saves you the agony of clicking "Play." If you were just browsing, you now have this thing playing while you're trying to read the synopsis, director, actors, etc. Then, it'll show up in Account Activity as "started" and also affects recommendations ("Based on your interest in...").