If this could help people like Justine Sacco, Lidsey Stone and Pax Dickinson get back on their feet it would be great.
But I seriously doubt any of them could predict such a thing could happen to them.
I think a "internet shaming/harrasment recovery program" would be a better solution.
But, considering it's the internet, I'd really like to know what Chubb will consider "trolling" and how much of it will make the holder able to claim the money.