Sure I've opened the schematics, but unlike a birdhouse made from wood you have zero chance of being able to build one from scratch on your own, or sourcing the Intel™ processors from another vendor.
This is the same reason for why if I release the binary of a program produced with a secret compiler as "open source" I'll be laughed at, it completely goes against the spirit of the thing, which is that anyone should be able to change any part of the thing I've released.
It's good that they're doing this. But it's completely incomparable to actual fully open source hardware.