This was a great read, and I was right with the story line.

Yep, you're right. It's hard to get to your target market from the app store. Yep, they forget about your app. Yep, Yep, Yep.

Oh look, there's a link at the bottom to the new Birdly! Let's see what their new approach is!

It's a.....slack bot? Wut?

Just being honest here: I think that's one of the stupidest pivots I've ever seen.