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Some interesting stuff, although confusing how it keeps conflating PR and content marketing. They're very much not the same thing.

There seem to be swathes of this article that are about online PR and getting coverage from tech journalists, rather than actually doing content marketing.

Anyone looking for real content marketing advice should check out resources like Moz and the (excellent) Content Marketing Institute blog.

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"Marketing" includes all aspects of the price, promotion, product, and placement of a company's offerings. PR is the "promotion" slice of that mix. They aren't two independent. In fact, picking stories without considering the audience (which includes journalists who would cover it) seems like bad content marketing.

I agree journalists are a potential audience for materials produced by marketing, but that's not the same thing as PR.

If you ever want a free firework display, tell any PR professional that their role is a subset of marketing... don't forget to stand well back when you light that particular touchpaper though!

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