What analysts should ask Apple

This was one of the most thorough Apple articles I've read in a long, long time. It demonstrated a really strong grasp of the way Apple runs their business and how they decide what information to share and how they share it. The advice was sound and analysts would do well to pay attention to it. Sure, some of it is catering to the types of questions Apple wants to be asked, but the suggestions of asking about security measures and the App Store review system are both within bounds and highly relevant.

"The analysts are supposed to tell their clients what this currently-non-existent product means for Apple’s bottom line throughout the rest of this fiscal year, and they have no more clue than you do about whether it exists or what it does. They have better sources than you do (reporters, executives at lots of companies, manufacturing contacts in east Asia), but most of them aren’t trained as investigative journalists. They’re biz whizzes."

Hey...I just figured out what we can do with all the unemployed investigative journalists when the newspapers collapse!

in other words, there is almost no new information you can pull out of apple besides what they decide to say.