I see Donald Trump running for president as being nothing more than a glorified PR campaign to build his own brand. I don't think he even cares if he wins or loses, and I think it's possible he might not even accept the presidency if he were to win it as it's not worth the headache - He's a businessman first and foremost whose primary interest is in amassing wealth.

However, I do think there is one "side benefit" to his absurd, self-serving presidential campaign, and that is he is making a mockery of the US's political process and pushing it to its logical extremes, which I think is long overdue. A good democratic process should be able to prevent potential fascists from gaining power, and the fact that Trump even got this far shows the deficiencies of the system and that it needs reform. There is literally nothing stopping popular and influential celebrities like Kanye West and Kim Kardashian from running for president and winning. In fact, they've even announced their intentions to do so[1].

I'd argue that, ironically, Trump is achieving the same ends that Larry Lessig[2] hoped to achieve, albeit through very different means.

[1] https://www.youtube.com/watch?v=u9x92nwGf_M

[2] https://en.wikipedia.org/wiki/Lawrence_Lessig_presidential_c...