Could it be possible that it is Lyft affiliates that are doing this on their own for affiliate commissions? Not saying it is right, but at least it isn't a marketing strategy from the central office.

I wonder why they aren't at least doing some crafty Photoshop and merging images of 2 different people to create a unique persona. There was a guy here on HN that did that a few years back it was a pretty popular post.

Possibly even worse than Lyft spam are infinite scrolling websites such as these. Ctrl +A? I don't think so. How do you tell where the article ends? I was in "skimming mode" and 1/2 way down the page before I realized I was reading another article.