I was at $FAMOUS_SCIENTIST's house one afternoon and there was a large box and a hairdryer occupying a large amount of the living room. He and his daughter were using the hair dryer on the code setting to build a wind tunnel and test aircraft designs.
I'm sure it was unintentional. As I am also sure anyone could in fact hack something quite useful from a hairdryer.
It's just poor decision making to use such an object, which could be interpreted to have connotations to stereotypical views about women, when trying to have a campaign against that very thing.