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No different than the Starbucks coffee many of us have in our hands as we read your comment: terribly killing small coffee producers in Third World countries does seem to pay off.

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Starbucks is leveraging it's economy of scale to out price it's competitors in a free market. Keurig is using it's position in the industry to enforce DRM on it's hardware to stifle free market competition and exert it's power over the customer. Now, you may agree or disagree with Starbucks business practices or Keurigs DRM. However, I stand to argue that a direct comparison between the two is unfair.

It's more than leveraging scale. See these:

http://businessethicscases.blogspot.com/2013/02/exchange-inc...

http://www.theguardian.com/environment/green-living-blog/201...

http://www.economist.com/node/8355026

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