I hope this encourages them to kill off the horribly conceived Keurig Kold project, or at least wait until it's ready for prime-time before releasing it.

Some highlights:

* A single-serve soda maker.

* The machine costs $369

* Each 6oz flavor pod costs between $1 and $1.50

* It takes 90-seconds to make a single 6oz drink

* It takes 2-hours to come on and cool down enough to be ready to make a drink.

Even without the cost of the machine itself, you're paying about $0.20/oz of soda (which people say tastes slightly worse than the canned variety), compared to $0.12/oz just buying it by the can. Add the nearly $400 purchase price, the fact that it'd take 6-minutes to "brew" 4-cups for, say, a family, and the gigantic machine on your kitchen counter, and it's hard to imagine why anyone would buy this thing.

Keurig's coffee machines make sense. But at some point during the $200M 6-year development cycle for the Kold, someone should have stepped back and said, "Wait, this is a horrible idea and we should stop."

EDIT: I should add that Coke has invested a total of $2.4 Billion in Keurig (specifically to support the Kold) thus far. They should be doing a dance in the street, since an acquisition is the only way I can imagine them getting that money back.