Sling CEO: Comcast data caps so low they hurt competing video providers

Data caps aren't even an effective traffic management practice to begin with. It's completely inadequate as a solution to actual congestion, which results from too many people using the service simultaneously.

The only purpose data caps serve is to segment users to extract more money out of them, and, as rightly mentioned by the article, to use as competitive leverage against video services not operated by the ISP.