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This isn't Roger Dickey's first time starting a business so that certainly helps. Estimating the cost of their service to be around $5k, to reach $1 million in sales would mean 200 apps shipped. That seems like a reasonable feat as long as he plays his cards right.

I don't think it even means apps delivered, started or even necessarily paid for. I'm guessing that a number of people who could optimistically be presumed to represent this amount of sales signed up.

I'd double check what it is meant by "sales booked": is it any different to "sales executed"?

If the product they are selling is paid in, say, instalments in the future, or if there is any contingency on the payments, there is a way to inflate your sales numbers by playing with your payment projections and assumptions.

"booked" means you sold something but haven't produced or delivered it yet.

but in consulting/services you can't realize sales as "real" revenue until you actually delivered the services.

What does a company like Gigster focus on to reach sales so quickly?

Andreessen.

fake it till you make it