Haha, I like this statement.
BTW I'm curious. Humour me, What do you see happening in the not too distant future
These days it seems to happen quite often that when I read about what's happening at Google I'm genuinely amazed. And so often when I read about what's happening at Apple I'm underwhelmed or disappointed.
Not that things can't change, but my impression is the entire core culture / trajectory of Apple will take many years to change even if they decided to start today. My hunch is they won't, and will end up paying the price for it.
You are aware they are the most valuable company in the world? I'd say they are probably hoping that trajectory doesn't change...
I think you need to recall that when Apple starts up major new products, you don't get to "read about what's happening" about them. Because Apple doesn't tell anyone. And then they ship. Google is the opposite: they tell everyone a lot, and then they never ship.
Nearly all of Google's revenue comes from online ads. They are going to need to sell a LOT of online ads to catch Apple. I would not count on that happening.
Apple's culture doesn't need changing. It's working just fine.