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Most of my coffee shop experience has been in lower Manhattan, well after the publication date of the OP...but anecdotally, the premise seems sound to my biased mind. I never had any hesitation plunking $3-$4 for a iced coffee at Blue Bottle/Bluebird/MUD/Abraco (the best place in the East Village IMHO) because I would think to myself, "Well, it's about $2.50 in Starbucks, which is the Walmart of coffee"

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In the EV, make sure you throw in 'Ninth Street Esrpesso' (multiple locations: 9th and C, 10th and B, and a couple in midtown), 'Boxkite' to your rotation (St. Marks btw. A & 1st), as well as 'Van Leeuwen' (7th btw. 1st & 2nd). On the west side, there's also 'Ground Support' (W. Broadway btw. Spring & Broome), and in Tribeca there's 'Kaffe 1668' (Greenwich St. btw. Murray & Warren).

"...the Walmart of coffee."

Thank you for the laugh. I never thought of it quite that way, but it's true if one considers it and the alternatives.

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