Personifying inanimate objects is usually either a metaphor or signifies something unsettling. This article borders on the latter of those two.
Sorry, that was just the way I took it.
Between the passive aggressiveness
>Sam cuts me off. “Em,” she says, “can you control the volume? You’re very loud.”
>“I am?” I ask.
>“YES,” the entire bullpen yells.
And then the obsessive literalness of the personification of the ipad this was a weird read for me.