I had no idea lyft was losing 3x the their revenue. That is crazy.
It became a "verb" and well, here we know what that means: "xerox that paper", "google this term"... Nobody is Lyft-ing and everyone is Uber-ing. Once it's verbified, it's hard for competitors to overcome it.
I, for one, have used neither. But I have friends and family who travel a lot. Some are in their 20s, 30s, and some in the 60s and they all say they Uber places vs taking a taxi. They don't know about Lyft-ing.
Now what is the underlying reason for that. Maybe luck, maybe time to market, maybe pricing, I can't tell you.
- Uber has no moral compass
That's pretty much it.
I'm not exactly sure when Lyft stopped focusing on international markets to double down on the U.S., but I feel like much of the losses are from "failed" international experimentation.
With my experience in Ohio, I use both preferring whichever can reach me quickest (a 15-20 minute wait here is not abnormal).
Most tech people I know have both apps installed and use both, like you do. But I don't think that's representative of the general population.
It might be a shit show internally as any growth spurt might have but by the time Lyft tries to enter some of these cities (and that's an if) Uber will have already captured the entire market and it might be a very steep uphill battle to try and gain market share.
And how much Xeroxing is done on Xeroxes?
Now that the promotion is over and credit depleted, my default ride app is back to Uber.
I am curious how the promotion will work out for them long term - I'm sure some people continue using the app after signing up (stickiness), but a lot of people likely switch back to Uber since it's cheaper.